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INDUSTRY WORKSHOPS

Thursday 8/8/2013

OUR LIFESTYLE: WHERE IT WAS; WHERE IT IS; WHERE IT IS GOING
9:00 A.M. - 10:15 A.M.
Presented by Robert McGinley, Ph.D.
President, The Lifestyles Organization


An off the cuff exposition of 40 years in the lifestyle movement with anecdotes sometimes funny but always informative on the people and events that have made the lifestyle you enjoy what it was, what it is and what it will be. Stories of people, publications and events such as John Raymond of the ASFM, Jeff of the SFL, Odyssey , Connection, Swinger Update, Swinger, Orange People magazines, Albert Z Freedman of Forum, Mike LaCroix of Executive North, Ron & Sue of Club Adventure, Ray & Holly and Visions, and others who left an impact on your lifestyle and where it likely is headed. No holds barred, the good mostly, but a touch of the unfortunate, as appropriate.


HOW TO GET FOUND ONLINE
10:30 A.M. -
11:30 A.M
Presented by Brian Depenbrock, Owner of SwingLifeStyle.com

SwingLifeStyle.com has long been the highest ranked lifestyle site on google, yahoo and bing.  Attend this seminar to learn the three, top 10 list (30 items in all) you can utilize to double or even triple your exposure and customer base.

·      The top 10 things you should START doing to get your website found by customers.

·      The top 10 things you should STOP doing to avoid being black listed by search engines.

·      The top 10 things you can do online beyond your website.

Ninety five percent of all SEO (Search Engine Optimization) experts don’t know what they are doing.  Another 4% only have a faint idea of some basic items.  If they don’t rank on page one, how can they possibly be an expert?

Join us for an informative seminar on the things that are proven to work over the long term.  All attendees will receive specific suggestions on their own website.



EVENTS and LAW ENFORCEMENT: Group Issues
1:15 P.M. - 2:00 P.M.
Presented by Vivienne Kramer - National Coalition for Sexual Freedom (NCSF)

It is important for swing businesses and groups to have an understanding of the relationship between the SM community and law enforcement and of the numerous legalities that can affect their group functions. Once this is accomplished, the group can dispel myths, educate its members and constructively interact with law enforcement as the need arises. This presentation will focus on three aspects: 
  1. Creating a good relationship with local law enforcement, 
  2. avoiding legal trouble, and 
  3. local considerations 
The law is a complex and ever-evolving system. Its intent is to safeguard all the members of our society. However, it has a long way to go before it takes all alternative lifestyles into consideration. Eventually, we will get there, but, in the meantime, we need to be as familiar with the law and law enforcement as we can be. Utilizing our knowledge, people skills, and common sense, we can hopefully avoid becoming victimized by the society we live in.


CREATING A TAX-FREE RETIREMENT
2:15 P.M. - 3:00 P.M.
Presented by W. Kevin Nichols 
    
The way that American traditionally save and plan for retirement has changed, with stock market crashes, increasing taxation and an uncertain Social Security program. This seminar will provide attendees with an "alternative' to the traditional retirement strategies, one in which they have 25% to 40% more income in retirement, in which they can never lose money, and in which they have complete control over how much they save for retirement, as well as how and when they take their money. Attendees will then b informed so that they can go back home and discuss this strategy with their own Financial Planner.

Attendees will learn an alternative, private retirement strategy that will provide 25% to 40% more income in retirement, without spending any more than they are currently.


HOW CLUB OWNERS CAN INCREASE PROFITS with LITTLE EFFORT
3:15 P.M. - 4:00 P.M.
Presented by Joe Giantonio, Owner of Topless Travel

This seminar will teach club owners and party group operators how to offer existing or self branded travel events to their members in a profitable manner that won't require additional staff or effort on the part of the club owner.

Topics Include:
  • Offering travel service to club members at a profit
  • Partnering with existing travel groups
  • Creating branded vacation events for your club
  • Hosting your club/ group on Royal Caribbean Lifestyle Cruises
  • Promoting your Club's Presence at future Exchange Conventions at a profit


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